Researching a visual to explain things quickly I came across the website of Everlane, who produced the following pictures..
The aim behind the pictures was to illustrate how consumers are ‘ripped off’ along the chain of events that leads to a designer purchase. But is it entirely accurate?
From make to wholesaler = 224% margin
From Wholesaler to retailer = 333% margin.
Which are big margins – but the diagram doesn’t explain them – the margins do represent a percentage of the profit but it’s only a percentage not the full whack. The margins are also required to cover other costs:
Further shipping, more transport, import duties, administration, design time, development, currency exchange, banking fees, marketing, loss leaders, pattern…
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I have been rummaging in my stash of stuff I accumulated throughout the years. These plastic earrings came in a big bag of broken costume jewellery and beads I once bought in a thrift store. It had just come in and the lady was somewhat relieved when I offered to buy the whole bag. It saved her from going through the whole thing and separating the good from the bad. I have been in two minds about what to do with those big yellow plastic circles. When in doubt : keep it simple. So I covered them in crochet to give ’em a brand new look. I have three pairs. Coming to my shop soon !